SUPERPOWER WORDS FOR B2B TECH.

Conversion copy & demand generation, informed by customer psychology.

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Have a look round at your competitors.
They're all saying the same thing, right? Time-pressed buyers can barely tell products apart.

But Lightbox writes the words that stand out.
Words that blend proven psychology & fresh thinking to boost your conversions.
Words that make prospects feel like they've fallen in love with a new house, the moment they walked through the door.



“We're really happy with Lightbox's work across several different verticals. They're flexible and fast with great communication; we never have to 'hand hold' even on new and complex topics."

Sophie Caplan, Europe Communications Manager

Givaudan

Lightbox have been an integral part of our brand journey, weaving the disparate ideas we had into a cohesive strategy that resonates strongly with our target audience.

Emma Thorp

RBW Consulting

What I found most impressive was their ability to deliver on the brief as a small, specialized team at a fraction of the price of a mid-size agency.

Mike Minnett

Portabl

Lightbox fully immersed themselves in our culture, providing insightful feedback with a human-factor approach and incredible dose of creativity!

Dariuz Hilinski

Rite NRG

Lightbox are particularly easy to work with. They're always working on a great story angle.

Randy Sadler

MDOutlook

They bring fresh ideas and creative thinking. I feel their team is an extension of our own.

Homam Alojail

Brandwill Creative Boutique

Great copywriters! They're your guys if you need to build your sales and marketing collateral from scratch.

Yuval Brot

Celery

They have the ability to articulate and create clarity where we struggled. Nailed down our value propositions and brand messaging frameworks flawlessly"

James Freestone

Homemove

Lightbox has played a key role in our brand refresh. They produced a messaging framework, sales copy and ad headlines that tell our brand story and are already converting more leads. Recommended.

Alexander Mazzara

Lionstep

Put simply, Lightbox took some very dry copy and made it human, engaging and informative. We were really happy with the work produced.

Dan Benney

Evident

I was particularly impressed in how they developed distinct voices for our patient, pharmaceutical and non-profit audiences, whilst remaining conversion-focused to help meet our business goals.

Jon Gwillim

Health Unlocked

SEE OUR WORK

demand generation

Customer storytelling for Slack

This ebook tells the stories of 8 business leaders using Slack to grow their companies and presents the findings of a research study on productivity.

The goal was to demonstrate Slack’s updated positioning as the leading ‘productivity platform’ and as a thought leader in collaboration technology.  

Lightbox sourced & interviewed the business leaders, developed their individual case study narratives around the product messaging, built out the wider ebook narrative and wrote the ebook in full.

See the client feedback

Conversion copywriting

£3,546,000 in enterprise sales with a brochure campaign for Givaudan

In B2B F&B - especially in the Asia-Pacific region - the old ways still ways still win business: print assets, industry events and face to face relationship-building.

This sales brochure for Givaudan - the world's largest flavour technology partner for high-street food and drink brands - generated 50 leads from the likes of Nestle and PepsiCo, resulting in £3,540,000 in sales.

Lightbox has also worked on 15+ other activations for Givaudan at the intersection of tech innovation and flavour experiences.

See the client feedback

CONVERSION COPYWRITING

35% conversions on Designmodo's landing page

35% of visitors to this landing page clicked through to try out the product, delivering on Designmodo's product-led growth strategy.

Conversion techniques include using 4 different forms of social proof, reducing friction in the call to action, & messaging that highlights unique benefits and features to differentiate in a crowded SaaS category.

The median conversion rate for a landing page is just 5.89%. (HubSpot 2024)

See the client feedback

Guided by Psychology & Behavioural Science

Our approach targets the cognitive processes and biases that influence every human's decisions - even logical, rational B2B buyers.

Responsive Communication, Fast Delivery

Awarded 2 x Clutch Champion in the top 10% of 280,000+ B2B companies on client service & ability to deliver, based on client reviews.

Freelancer Pricing, Agency Capability

No inflated hourly rates, no hefty retainers. Flat-fee pricing & flexible payment options give you the same expertise as a big agency, without the big budget.

Get your free, no-strings
homepage audit

Worth £219. We won't ever pester you for a sales call - but hopefully you'll hire us anyway.

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